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ABOUT SSL
CERTIFICATES |
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| Xtreme Lashes® Eyelash Extension News |
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Xtreme Lashes® is the ONLY Eyelash
Extension Company that posts publicity that explicitly mentions our
brand. Unlike our competitors, Xtreme Lashes® does not post press
relating solely to our clients or the eyelash extension industry as
whole. What you see posted below is press about XTREME LASHES®
specifically, the preferred choice of eyelash extensions by celebrities, the
press, media and consumers nationwide. Please scroll down to see a list of
celebrities who wear Xtreme Lashes® and recent articles of Xtreme Lashes® in
the press and on TV.
All press and media inquiries contact pr@xtremelashes.com |
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Press Releases |
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EYE DESIGN
The Art and Science of Xtreme Lashes® Eyelash Extensions |
Houston, TX (June 2008)— Xtreme Lashes®, the premier brand of eyelash extensions, extends its innovation philosophy at Las Vegas’ much anticipated International Esthetics, Cosmetics & Spa Conference where world famous lash stylists will create stunning custom designs to be unveiled at booth 1467.
Forget all you know about lash extensions. These are not the generic eyelash extensions of yesteryear: Xtreme Lashes® are custom styled to suit each individual’s look, outfit or special occasion. Advanced techniques such as layering, feathering and eyelighting were developed by Xtreme to add a different shape to the eye, emphasize iris color and highlight other facial features. Constant research and development has allowed Xtreme Lashes® to formulate the safest possible application to yield the most flawless results. Training Director Noor Daoudi describes the new Xtreme Lashes® looks as “mini sculptured works of art that defy the old rules and trends that have become too routine in such a creative trade”.
Xtreme Lashes® is truly synonymous with effortless beauty; women from all ends of the spectrum can benefit. Founded by Jo Mousselli, RN, the original goal was to provide the modern woman a beauty treatment to shorten her routine. In short, what Mousselli has also done is inspire art within a fairly new trade, using the eye as a canvas and pushing the creative envelope to new extremes. Don’t miss the most talented lash stylists in the industry as they create stunning, cutting-edge eyes with exclusive techniques taught only at Xtreme Lashes® workshops.
For more information, please visit www.xtremelashes.com.
About Xtreme Lashes®:
Xtreme Lashes® are synthetic strands applied one at a time to natural lashes for a feathery, light-weight look and feel. With the largest variety of lengths, thicknesses, colors and curvatures, they can be customized to suit any look or occasion.
About Xtreme Lashes LLC:
Since Xtreme Lashes’ inception in 2005, the Company has developed its business based on the connection between beauty and a commitment to safety and hygiene. Xtreme Lashes® has evolved into the leader of the eyelash extension industry due to research and development and required hands-on training. Products and training are provided throughout the world in 22 countries and growing.
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Media Contact:
Aline A. Paiva
281-907-0689 ext. 271
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Xtremists at Cannes Film Festival |
The Cannes Film Festival, the most important event in the world of cinema, is all about the glitz and glamour of celebrities, directors, fashionistas and recently, Xtremists. The latter, given a nickname for their passion of Xtreme Lashes®, are addicts of THE premier brand of customizable eyelash extensions. Rachel Leigh Cook, Kelly Rowland, Elsa Pataky, Svetlana Metkina and Hofit Golan are all huge fans.
So what is it about Xtreme Lashes® that has everyone hooked? Simple. The high demand is due to a combination of busy lifestyles and perpetual beauty that Xtreme Lashes® provide. From the movie premiers to the press conferences and late night bashes, Xtreme Lashes® guarantees stars can look stellar day and night.
R&B singer, Kelly Rowland met her destiny at the sight of Xtreme Lashes®. After her application, Kelly said “Wow! I love it! I love it.” Meanwhile, Rachel Leigh Cook (‘She’s All That’ and ‘Bob Funk’) invited Master Stylist Noor Daoudi, to Rachel’s private villa for her application. “Now I know what you mean by ‘styling’ lashes” admitted Rachel to her stylist.
Many others couldn’t resist the flirty fringe. International super star, Elsa Pataky had her lashes beautifully styled by German Master Stylist, Gunter Krause. Pataky loved her new lashes so much she confessed to Gunter "I wish I could take you everywhere with me!” Actress Svetlana Metkina (‘Bobby’) seemed fascinated when she witnessed a live application. ® President, Jo Mousselli asked Svetlana why she would like to have Xtreme Lashes®. "I want longer, fuller more beautiful lashes" she said. After her application, Svetlana was astounded: "Absolutely beautiful! Amazing! Nothing compares."
But Xtreme Lashes® are not just for the Hollywood actresses. Women executives are also avid fans. Stephanie Denton, President of Bold Films, had her Xtreme Lashes® applied and fell in love with the results. Even men were impressed by the impact of Xtreme Lashes®. Actor, Danny Masterson (‘That 70's Show’) was stunned at how natural Xtreme Lashes® look. He told Xtreme Lashes® President, Jo Mousselli that his girlfriend, aka Bijou Phillips, would love to have her lashes styled. And actor Allan Cumming admitted “I know someone who would love to have these lashes.”
Members of the media also stopped in to inquire about the peppy synthetic strands all the stars are raving about. Fashion TV Presenter Hofit Golan, had her Xtreme Lashes® applied aboard a private yatch. Afterwards, Hofit interviewed Noor about Hofit's application and the beauty and art of styling lashes. Entertainment Tonight
Canada was so in love with Xtreme Lashes® that they filmed a segment while the exclusive eyelash extensions were applied to a model. When it comes to lash designing, Master Xtreme Lashes® stylists from around the globe have become THE choice of A-Listers, starlets, producers, directors, models and press alike. Sure some have heard of eyelash extensions; but after catching a glimpse of Xtreme Lashes®, they’ve became full blown Xtremists.
About Xtreme Lashes®:
Xtreme Lashes® are synthetic strands scientifically designed to replicate a human eyelash. They are applied one at a time to natural lashes for a feathery, light-weight look and feel. With the largest variety of lengths, thicknesses, colors and curvatures, Xtreme Lashes® can be styled to suit any look or occasion.
About Xtreme Lashes LLC:
Xtreme Lashes LLC is a provider of premium quality eyelash extension products, accessories and high quality hands-on training. Since Xtreme Lashes®’ inception in 2005, the Company has developed its business based on the connection between beauty and aesthetics and a commitment to safety, hygiene and education. With a presence in over 25 countries worldwide Xtreme Lashes® is wherever you plan to be. For additional information about Xtreme Lashes® or to locate beauty treatment day spas and salons with certified stylists, visit www.xtremelashes.com. |
Media Contact:
Aline A. Paiva
281-907-0689 ext. 271
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International Celebrities Love Being Lashed |
Cannes, FR. – With the world renowned Cannes Film Festival in full gear, stars are out and looking to impress. To help them wow the public, these celebs are turning to industry leader, Xtreme Lashes®, the premier Lash Styling company in the world. From the red carpet to the late night bashes, master Xtreme Lashes® stylists from around the globe are helping the glitterati of the of Cannes Film Festival look their very best. Invited by world famous Nikki Beach Club, this hot new company is exceeding all expectations.
Hollywood star Rachel Leigh Cook (She’s All That, and Bob Funk) was so impressed by Xtreme Lashes® she invited Master Stylist, Noor Daoudi, to her private villa to style Rachel’s lashes. Rachel soon learned that there’s a difference between eyelash extensions and Lash Styling. After her first set by Noor, Ms. Cook had this to say: “Now I know what you mean by ‘styling’ lashes.” The Xtreme Lashes® goal is to make every woman look like the goddess she truly is; everyone can agree that they are doing the job admirably.
Xtreme Lashes®, along with its European counterparts from France, Germany, U.K. & Italy, is shaking things up in fabulous Cannes this year. Allessandra Alores, Top Model of the World, was so happy with her lashes styled by the fabulous Master Stylist, Gunter Krause, she actually cried. In Allesandra’s own words she, “loves Xtreme Lashes® because they make your eyes pretty and big. They feel natural and perfect.” Xtreme Lashes® aims to put a smile on all women’s faces but in lieu of that, tears of joy will do!
International star Svetlana Metkina (Bobby) and model Petra Nemcova were gushing over Xtreme Lashes® phenomenal styling. Hofit Golan of Fashion TV was so astounded she invited the industry’s only “Lash Queen”, Noor Daoudi, to do her lashes. Afterwards, Hofit interviewed Noor for a Fashion TV segment focusing on lash styling. To see this segment and others, check out Fashion TV and Celebrity Wire.
For those planning on getting Xtreme Lashes®, be prepared to second former Destiny’s Child star, Kelly Roland. Her reaction: “Wow!, I love it! I love it! I love it!”
What Are Xtreme Lashes:
Xtreme Lashes® are scientifically designed synthetic strands shaped like a human eyelash. They are applied one at a time to natural lashes for a feathery, light-weight look and feel. With the largest variety of lengths, thicknesses, colors and curvatures, Xtreme Lashes® can be styled to suit any look or occasion.
About Xtreme Lashes LLC:
Since Xtreme Lashes’ inception in 2005, this Company has developed its business based on the connection between beauty and aesthetics and a commitment to safety, hygiene and above all, proper education of its Lash Stylists. With a presence in over 25 countries worldwide Xtreme Lashes is wherever you plan to be.
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Aline A. Paiva
281-907-0689 ext. 271
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The World’s Top Lash Stylists Convene at Cannes Film Festival |
Summary: Xtreme Lashes® global stylists head off to Cannes exclusively to lash international celebrities.
Cannes, FR – Xtreme Lashes®, the premier eyelash extension brand, has been exclusively selected to return to the Cannes Film Festival, one of the oldest and most influential film festivals in the world. Year after year, the plethora of art cinema attracts movie lovers, top international film stars, trendsetters, powerful decision makers and the most exclusive luxury brands. At the 2007 Festival, Xtreme Lashes®, the only eyelash extension company in Cannes, lashed the likes of Ivana Trump and Hofit Golan.
This year, Xtreme Lashes® president and founder, Jo Mousselli, the woman responsible for this new revolution in beauty, will be present to answer any questions about this exclusive service, which is rapidly sweeping the globe. Led by Training Director, Noor Daoudi, creator of the innovative X-Technique, the top stylists from Germany, France, Italy, United Kingdom and the US will apply lashes to the world’s elite at its most prestigious festival.
Xtreme Lashes® and “Golden X”, its legendary X logo, can be found at The Riviera Lounge at NIKKI BEACH from May 15th through the 22nd. The celebrity gift lounge will be hosted to introduce exclusive products to the who’s who in the film industry. Witness an application by the world’s top lash stylists at The Riviera Lounge or aboard the Yacht Escape. For longer, more voluminous movie star-like lashes, be sure to visit these Xtremists; they can create camera-ready looks for anyone.
One-by-one, Xtreme Lashes® are adhered to the natural lash and will stay in place until that human lash sheds. Be sure to set aside one to two hours for an experience that is well worth your time! The end result has been equated to an instant eyelift: it can make you appear more youthful, rested and put together. The best news is they'll last well beyond the festival, through tearjerkers and all.
About Xtreme Lashes®:
Xtreme Lashes® are synthetic strands shaped like a human eyelash. They are applied one at a time to natural lashes for a feathery, light-weight look and feel. With the largest variety of lengths, thicknesses, colors and curvatures, Xtreme Lashes® can be styled to suit any look or occasion.
About Xtreme Lashes LLC:
Since Xtreme Lashes’ inception in 2005, the Company has developed its business based on the connection between beauty and a commitment to safety and hygiene. Xtreme Lashes® has evolved into the leader of the eyelash extension industry due to research and development and required hands-on training. Products and training are provided throughout the world in 25 countries and growing.
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Media Contact:
Aline A. Paiva
281-907-0689 ext. 271 |
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LASH COUTURE: XTREME LASHES® AND LLOYD KLEIN
ARE A MATCH MADE IN HEAVEN |
Los Angeles, CA — Xtreme Lashes®, the premier eyelash extension brand, has been invited to participate at Lloyd Klein’s exclusive evening event, Luxury Bespoke. The celebrated couture designer will unveil one-of-a-kind gowns accompanied by one-of-a-kind lashes.
Xtreme Lashes® uses the eye as a canvas to create vixen looks you can’t help but gawk at. Conceptualized by Training Director, Noor Daoudi, the looks encompass visions from natural to fantasy styles. “Inspiration for these lash designs comes from the glamour and enchantment of Lloyd Klein’s divine creations. Xtreme Lashes® are used to enhance the look. “
Models will be lashed in stunning, cutting-edge eyes ranging from playful to theatrical. Comprised of 100 individual extensions or more, these works of art are crafted from new techniques that challenge the old methods from this niche industry.
The lush lashes and the grand garb will be unveiled on April 18, 2008 at Lloyd Klein “Couture Laboratory” as luxury devotees surrender to this angelic combination.
For more information, please visit www.xtremelashes.com.
About Xtreme Lashes®:
Xtreme Lashes® are synthetic strands applied one at a time to natural lashes for a feathery, light-weight look and feel. With the largest variety of lengths, thicknesses, colors and curvatures, they can be customized to suit any look or occasion.
About Xtreme Lashes LLC:
Since Xtreme Lashes’ inception in 2005, the Company has developed its business based on the connection between beauty and a commitment to safety and hygiene. Xtreme Lashes® has evolved into the leader of the eyelash extension industry due to research and development and required hands-on training. Products and training are provided throughout the world in 25 countries and growing.
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Media Contact:
Aline A. Paiva
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XTREME LASHES BRINGS EXTENSIONS BACK TO LIFE |
Houston, TX (April 2008)— Voted Best of IBS in 2006 by the Beauty & Fashion Channel, Xtreme Lashes® returns to New York to open new eyes to an old technique. After decades in a silent slumber, eyelash extensions are brought back from the past with mysterious looks and advanced techniques that are better than ever.
Eyelash extensions were truly ahead of their time. In the sixties and seventies, the sole purpose of these little synthetic strands was to enhance the natural beauty that exists within every woman. But the procedure faded away due to a lack of support from technicians. Fast forward forty years later: Xtreme Lashes® is founded and transforms this beauty staple into an art form. In two years of research and development, new methods of application were formulated to allow stylists to create looks that are drop dead gorgeous.
Training Director, Noor Daoudi has played a tremendous role in devising techniques that generate creativity and custom looks. “This is very intricate work… miniature works of art that are much more valuable on your face than hanging on your wall.” Colors are used to emphasize the iris; different curvatures create looks that go from matinee to soiree, and mysterious, sexy eyes are played up by posh Swarovski crystals.
Why is Xtreme Lashes® responsible for this abrupt resurrection? Techniques such as layering, feathering and eyelighting prove that Xtreme doesn’t follow the trends, Xtreme makes them.
It’s no secret that all women have beautiful eyes. They are the jewels that brighten up the face. Xtreme Lashes® are simply the frames placed to enhance nature’s artwork.
About Xtreme Lashes®:
Xtreme Lashes® are synthetic strands applied one at a time to natural lashes for a feathery, light-weight look and feel. With the largest variety of lengths, thicknesses, colors and curvatures, they can be customized to suit any look or occasion.
About Xtreme Lashes LLC:
Since Xtreme Lashes’ inception in 2005, the Company has developed its business based on the connection between beauty and a commitment to safety and hygiene. Xtreme Lashes® has evolved into the leader of the eyelash extension industry due to research and development and required hands-on training. Products and training are provided throughout the world in 25 countries and growing.
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Media Contact:
Aline A. Paiva
281-907-0689 ext. 271 |
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SPRING BEAUTY TREND: LURING LASHE |
Houston, TX (January 2008) - The frenzied masterminds of the fashion world have introduced some fabulous trends for this upcoming spring. One major trend being soft, flowy fabrics paired with bold, elegant cat eyes. Thankfully, with Xtreme Lashes® semi-permanent eyelash extensions, this easily-attainable look now translates from the runway to every day.
Xtreme Lashes® certified stylists are trained to create gorgeous looks to emphasize different eye shapes by eye lighting, fading, stacking and perking. The application process takes between two and three hours, depending on how many lashes are applied and the overall design. Lashes can last indefinitely with touch ups, which can be done in approximately one hour. The procedure is pain-free and the results are an instant eye lift. Clients are comfortably relaxed on a massage table with their eyes closed; most fall asleep, waking up to amazingly brighter, more beautiful eyes.
Xtreme Lashes® are applied one lash at a time for a light-weight, feathery and water resistant natural look and feel. Available in over 200 colors, lengths and thicknesses, Xtreme Lashes® can be customized to suit any look, outfit or occasion.
Longer, thicker, curlier lashes are no longer for just for models and Hollywood types. Come hither looks created by Xtreme Lashes® stylists are now available to women everywhere. Visit www.xtremelashes.com for a certified professional in your area.
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Media Contact:
Aline A. Paiva
281-907-0689 ext. 271
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XTREME LASHES ADDS DRAMA WITH C-CURLS |
Houston, TX (December 2007) – Every woman has a ritual for achieving her very own set of perfect eyelashes. A little mascara here, some pinching curlers there, and the occasional falsies still leave us at a loss for flirty fringe. These less than desirable options are temporary fixes which not only are unhealthy, but most fail to deliver promised results.
Fortunately, Xtreme Lashes® has introduced a new eyelash to its exclusive collection of extensions: dramatically curved C-curls! These synthetic lashes get their name from the exaggerated spherical slope which adds the perfect amount of bounce and oomph to make eyes truly pop, no curler necessary. Lashes are longer, fuller, curlier for weeks to come. C-curls add radiance to the iris, enhancing eye color and extending the illusion of eyeliner along the entire lash line.
Xtreme Lashes® C-curl lashes are single strands of semi-permanent eyelash extensions which are thicker at the base and taper to a fine point. They are applied one at a time to existing eyelashes for a natural feel and luxurious look. Prior to releasing the C-curls to the beauty industry, Xtreme Lashes® conducted extensive tests on different eye shapes. No other curvature has delivered such vibrant results.
Like all eyelash extensions, the innovative C-curls are weightless, water resistant and last indefinitely with regular touch ups. The pain-free application takes between two and three hours while the client is relaxed on a massage table, often falling asleep. When awakening from this beauty rest, many equate the results to an instant eyelift.
Soft, beautiful, flirty lashes are only a blink away. For a certified professional in your area, please visit www.xtremelashes.com. |
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Aline A. Paiva
281-907-0689 x271
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VALENTINE’S DAY DAZZLING WITH XTREME LASHES |
Exclusive Xtreme Lashes® are the Perfect Valentine’s Day Accessory
Houston, TX (December 2007) - The feminine mystique: coy but bold, shy but outgoing, flirty but bashful – a constant contradiction with the power to bring even the strongest men to their knees. Every seductive siren knows her key tools of the trade – a full pouty lip, a come hither stare and of course, the batting of long lush lashes. This Valentine’s Day, be the vixen you were meant to be and let Xtreme Lashes® eyelash extensions provide the perfect eyes to leave your sweetie begging for more.
Xtreme Lashes® eyelash extensions are the newest, most exciting beauty indulgence out there. You will look and feel ravishing with little effort and no makeup. Whether at a romantic dinner or in the boudoir, Xtreme Lashes® are sure to get you noticed.
Applied one at a time for length and volume, Xtreme Lashes® semi-permanent extensions are single strands of synthetic lashes curved to replicate a natural eyelash. Available in over 200 colors, lengths and thicknesses, this light-weight, feathery fringe can be customized to suit any look, style or occasion. Our newest addition to the Xtreme Lashes® line? Coveted C-curl lashes which provide a more uplifting, dramatic curl.
The application process takes between two and three hours, depending on how many lashes are applied and the overall design. The pain-free procedure yields results of an instant eye lift. Most clients fall asleep, waking up to amazingly brighter, more beautiful eyes. Xtreme Lashes® have set the standard for the eyelash extension industry, providing safe applications and products unparalleled in quality. Xtreme Lashes® should be applied by certified professionals only. Technicians without proper training may cause injury or clump extensions to natural lashes, causing discomfort.
Extend your outer beauty, unleash your inner enchantress. For a trained, certified stylist in your area, please visit www.xtremelashes.com.
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Media Contact:
Aline A. Paiva
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BRILLIANT NEW YEAR'S BEAUTY |
Los Angeles, CA September 2007- Ring in the New Year with the fluttering of fabulous lashes! Late night parties and last minute events of the holiday season often leave you at a loss for time to care for your beauty essentials. Xtreme Lashes® eyelash extensions will give you the perfect peepers to carry you through the hectic holiday season and into the New Year!
Celebrity hairstylist and Xtreme Lashes® expert, Billy Lowe, offers this service in his private hair studio near the heart of Beverly Hills. "They are an instant eye-lift" says Lowe. “It's amazing how the eyes just pop once the procedure is complete. It gives the illusion of a brighter, more beautiful eye.” The holiday season is the perfect time to have long lasting Xtreme Lashes® applied to highlight your eyes. Head straight from the office to the after parties and be up at dawn the next day looking wide-eyed, rested and ravishing!
Xtreme Lashes® are applied one lash at a time for a light-weight, feathery and water resistant natural look and feel. Available in over 150 colors, lengths and thicknesses, Xtreme Lashes® can be customized to suit any look or occasion. For that extra special New Year’s flair, sparkling Swarovski crystals add dazzling drama in the blink of an eye!
Billy Lowe has been on the pulse of the beauty industry in both hair and lash trends for over a decade. He has been professionally trained and certified as an Xtreme Lashes® Lash Stylist. Look for his illustrious lashes on TV, movies and the red carpet! In January 2008, Lowe will be featured on the hit make-over show TEN YEARS YOUNGER, which airs on The Learning Channel. Billy will discuss why Xtreme Lashes® eyelash extensions make eyes sparkle. Don't miss it!
For more information on Billy Lowe, celebrity hair and lash stylist,
call 310-430-4045 or log onto www.billylowe.com.
If a trip to Hollywood isn't in your near future, visit
www.xtremelashes.com to find a certified technician near you.
Media Contact:
Missy Heckman
310-717-9377
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BEAUTY IN A BLINK WITH XTREME LASHES® |
Houston, TX (October 2007) - Women go to great lengths to look and feel beautiful. With Xtreme Lashes® eyelash extensions great lengths are easy to come by.
Xtreme Lashes® eyelash extensions are the newest, most exciting beauty indulgence out there. Feeling sexy and beautiful doesn’t have to be painful. This relaxing procedure can make any woman feel stunning with little effort and no makeup. Fluttering these flawless lashes will certainly get you noticed. Daryl Hannah had her first set of Xtreme Lashes® applied for last year’s Golden Globes. Her thoughts: “I feel like I’m wearing fairy lashes.”
Imagine having longer, thicker, curlier lashes without the hassles of messy mascara or damaging mechanical curlers. Xtreme Lashes® semi-permanent eyelash extensions are applied one lash at a time for a light-weight, feathery, water resistant, natural look and feel. Available in over 150 colors, lengths and thicknesses, Xtreme Lashes® can be customized to suit any look, style or occasion.
The application process takes between two and three hours, depending on how many lashes are applied and the overall design. Lashes can last indefinitely with touch ups, which can done in approximately one hour. The procedure is pain-free and the results are an instant eye lift. Clients are comfortably relaxed on a massage table with their eyes closed; most fall asleep, waking up to amazingly brighter, more beautiful eyes.
Xtreme Lashes® semi-permanent eyelash extensions have set the standard for the eyelash extension industry, providing safe applications and products unparalleled in quality. Xtreme Lashes® should be applied by certified professionals only. Technicians without proper training may cause injury or clump extensions to natural lashes, causing discomfort. To find a trained and certified Xtreme Lashes® stylist in your area, please visit www.xtremelashes.com and make your eyes sparkle.
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For more information, visit www.xtremelashes.com to find a certified technician near you.
Media Contact:
Aline A. Paiva
281-907-0689 ext. 271
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EYELASH EXTENSIONS WIN BIG AT ACADEMY AWARDS;
XTREME LASHES® MOST POPULAR PRE-AWARDS BEAUTY TREATMENT |
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Hollywood embraces Xtreme Lashes® eyelash extensions as the new ‘must have’ beauty treatment for awards shows and other red carpet events.
PRWEB (March 6, 2007) - A little over a year ago, eyelash extensions were just another new buzz beauty treatment on the beauty scene. Today they are the hottest service in town! LA Times’ Reporter Elizabeth Snead went to Frederick Fekkai’s Beverly Hills salon days before the Oscars to check out what stars were doing this year to prepare for the big event. According to Elizabeth’s ‘Styles and Scenes’ article about her experience, “Xtreme Lashes were the most popular beauty treatment at Fekkai, ranking above mani-pedis and blow-outs.” She said “99% of Hollywood actresses” are having them applied this week to “get noticed at the Oscars,” including stars Beyonce and Jennifer Hudson.
Xtreme Lashes is a top provider of the semi-permanent eyelash extensions. The company sent a team to Fekkai to personally give the beauty treatment to stars wanting that extra “wow” factor for this year’s Academy Awards. Dreamgirls’ Anika Noni Rose spent a little over an hour having Xtreme Lashes applied the Thursday before the Awards. Getting the beauty treatment in advance gave her extra time to prepare for all the pre-Awards events and parties she was attending that weekend.
Oscars weren’t the only awards event where eyelash extensions are placed high on the celeb beauty treatment list. Last year’s Emmy Awards saw even somewhat conservative celebrities such as Allison Janney from The West Wing indulging in a set of Xtreme Lashes. The 2006 Golden Globes had Angela Bassett and Daryl Hannah sporting them as well.
So, what is it about eyelash extensions that have these stars and others hooked? Beverly Hills Celebrity Stylist and trends expert Billy Lowe has some thoughts on the Hollywood lash boom. Lowe believes the high demand is due in part to a combination of busy lifestyles and the perpetual beauty that eyelash extensions provide. For celebrities and other high profile women Billy said, “Eyelash extensions can provide a time saving step in the hair/makeup beauty treatment process and they have the added bonus of never tearing up, running or smearing. Less fuss, less touchups and the mornings go by that much faster when pressed for time. Everyday these ladies can virtually get up and go, whether at home or on vacation, and look fabulous with little or no makeup.” Xtreme Lashes can last indefinitely if touch-ups are done every two to four weeks to replace lashes lost due to natural shedding. For stars that are photographed daily, even while running to the grocery store, eyelash extensions have become almost a necessity.
Xtreme Lashes’ Training Director Noor Daoudi said, “Our application procedure is painless. Clients recline comfortably with their eyes closed during the entire procedure. It’s so relaxing; most clients simply sleep through it.” The cost to get your own celebrity inspired eyelash extensions varies throughout the country but generally falls between $250 and $600 for a set of 50 to 60 lashes per eye. Touch-ups are usually done for a fraction of this, depending on how many extensions need to be added. As a Stylist, Billy loves the idea that lash extensions can be created to suit the individual. “Professional eyelash extensions are applied one-by-one, so
you can create, sculpt, and contour based on the needs of the client (male or female) and any events they may have coming up.” Take a tip from Billy though and “be sure you're working with a seasoned expert to get the best results not only for the initial procedure but for the follow-up visits as well.
About Billy Lowe:
Billy Lowe works with the hottest names in Hollywood including Ellen DeGeneres, Debra Messing, the cast of Desperate Housewives and many other celebrities. He has been featured and quoted in countless publications on beauty tips and trends including Entrepreneur Magazine, Life & Style, In Style, Cosmogirl, Parenting, FIRST for Women, Celebrity Hairstyles Magazine - just to name a few. Visit www.billylowe.com for more information.
About Xtreme Lashes LLC:
Xtreme Lashes LLC is a provider of premium quality eyelash extension kits, accessories and high quality hands-on training workshops. The company is headquartered in Houston, Texas, and provides products and training throughout the USA and internationally. For additional information about Xtreme Lashes or to locate beauty treatment day spas and salons with certified technicians, visit www.xtremelashes.com.
Media Contact:
Cyndi Lott
Toll Free 877-BIG-LASH
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XTREME LASHES® NEWEST INNOVATIONS |
Beauty experts all over the world are becoming certified Xtreme Lashes® experts, making these revolutionary eyelash extensions accessible to women everywhere. As a result, they are quickly becoming a necessity for women who want the latest in luxury beauty.
Now, the company that helps bring beauty to the next level is launching two new products to extend their innovative line.
It is now possible for you to bejewel and bedazzle your lashes even further with Xtreme Lashes® new collection of stunning Swarovski Lash Crystals. These crystals have a flattened back to create the perfect touch of sparkle and shine for your Xtreme Lashes® or natural lashes. The Lash Crystals can be applied on the top of the lashes for a hint of shimmer when blinking or on the underside for adding a more dazzling detail to your look.
The Swarovski Lash Crystals are applied using the same bonding agent used to apply your Xtreme Lashes® and come in the following colors: Crystal, Aurore Boreal, Copper, Golden Shadow, Silver, Volcano, Aquamarine, Topaz, Amethyst, Emerald, Sapphire, Rose, Light Amethyst, Peridot, Black Diamond, Light Rose, Light Topaz, Light Siam, Olivine, Blue Zircon, Capri Blue, Ernite, Light Peach, Silk, Fuchsia and Tanzanite.
Also new from Xtreme Lashes® is the exclusive Eye Makeup Remover that has been formulated and tested specifically to accompany Xtreme Lashes® Eyelash Extensions. Extensive research and development was completed to ensure that the Eye Makeup Remover has no negative effects on the bonding agent strength of Xtreme Lashes® adhesives, ensuring a safe and effective way to remove makeup without harm to eyelash extensions. Xtreme Lashes® Eye Makeup Remover contains no artificial colors or fragrances and absolutely no oils, which can damage the bonding agent. This product is aloe vera based for maximum hydration and has a pH equal to that of natural tears to gently and thoroughly remove eye makeup while softening and soothing the delicate skin around the eyes.
In addition to aloe vera, Xtreme Lashes® Eye Makeup Remover also contains the following:
- Chamomile extract that acts as natural antiseptic and anti-inflammatory tool to calm and soften
- Comfrey extract that promotes cell regeneration around the eye area
- Cucumber extract to soothe and hydrate the skin
- Rosehip extract to reduce the signs of aging and improve skin tone
- Hamamelis (Witch Hazel Leaf) that cleanses and acts as a natural astringent
Xtreme Lashes® are available in most metropolitan areas. For more information or locations of certified professionals, visit www.xtremelashes.com.
Media Contact:
Aline A. Paiva
281-907-0689 ext. 271
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OH! COME LET US ADORN YOU!
With New Lash Colors From Xtreme Lashes® |
New York, NY (December 2006) - ‘Tis the season to be gorgeous! As holiday invitations start pouring in, be prepared to party with festive eyes. Just what you need to spice up your holiday look, Xtreme Lashes® New Red and Green semi permanent Colored Extensions will complement your look for the holiday festivities and help you bring in the New Year with style. They are available in different lengths and widths to suit your desired holiday look.
Provided by certified, trained professionals, the extension service is luxurious and relaxing. Because Xtreme Lashes® colored extensions are subtly blended with the natural shades, the New Red and Green Color Extensions are great for special events and suitable for everyday wear. They simply add a hint of pizzazz when the light catches them. Applied using the waterproof Xtreme Lashes HP-3 High Performance Bonding Agent these extensions last the length of your eyelashes’ natural growth cycle, which can be up to two months.
Don’t bother wearing falsies, strips and clumpy mascara to your next holiday occasion. Adorn yourself and transform your lashes from weak to chic, ordinary to extraordinary with Xtreme Lashes® New Color Extensions.
Price: $250- $600 (depending on location and length/ thickness of lashes). Xtreme Lashes® are available in most metropolitan areas.
For more information, visit www.xtremelashes.com to find a certified technician near you.
Media Contact:
Aline A. Paiva
281-907-0689 ext. 271
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DAY SPAS GET COLORFUL WITH NEW
SEMI-PERMANENT EYELASH EXTENSIONS |
Exclusive "Lash Stylists" at Day Spas and Salons Applying Eyelash Extensions in Multiple Hues for the Ultimate "Eye Lighting"
PRWEB (August 22, 2006) - Eyelash extension industry giant, Xtreme Lashes® is introducing “Lash Styling” to day spas and the rest of the beauty world, while creating a whole new accessory to add to fall wardrobes. With more than 100 different lash extension colors, thicknesses and lengths in their repertoire, Xtreme Lashes® professionally trained Eyelash Extension Technicians can create a completely customized look to suit any individual’s taste, coloring or outfit. They will be applying lashes for celebrities attending the 58th Annual Primetime Emmy Awards this August and have already received several specific color requests.
Celebrity eyelash extension enthusiasts include such fashion forward ladies as Madonna, Jennifer Lopez, Kimberly Stewart, Paris Hilton, Gwen Stefani, Lindsey Lohan, Angela Basset and Regina King. “I feel like I’m wearing fairy lashes!” exclaimed Daryl Hannah, a longtime admirer, when raving about the Xtreme Lashes® Eyelash Extensions she wore for a Golden Globes event. Even fairies would be envious, though, as Xtreme Lashes® looks forward to multi-colored lash lines hitting more red carpets, beauty salons and day spas in the coming year.
“Eyelash highlighting is fast becoming an art form with stylists,” said Jo Mousselli, RN, President of Xtreme Lashes®. “With lash extensions now a staple in top salons and day spas around the country, clients are eager to experiment with eyelash colors, and an experienced Lash Stylist can really add depth and enhance sparks of color in the iris.”
Colors currently available include red, pink, blue, purple, green, golden brown, auburn, dark brown and, of course, black. The application of a full set of eyelash extensions typically takes between one and three hours, depending on the skill level of the technician and how many extensions are desired. Highlight colors are typically intermixed with natural lash colors and look completely natural with just a hint of color throughout. The application procedure is painless. Clients recline comfortably with their eyes closed during the entire procedure. Most clients fall asleep at the day spa during the procedure.
“Eyelash extensions should only be applied by trained professionals in the beauty or medical industries,” Ms. Mousselli advised. “If you want to have eyelash extensions applied to you, please look for an experienced technician who uses only high-end products and who has completed a certification workshop.”
Xtreme Lashes® recently introduced an Advanced Training course because of the intense popularity of their colorful line. Certified Professionals taking this course spend an entire day learning in-depth styling techniques to mix colors, lengths and thicknesses.
The cost of an application varies throughout the country but generally falls between $200 and $600. Touch-ups are usually done for a fraction of this, depending on how many extensions need to be added. Eyelash extensions are great for special occasions or for everyday wear. To locate a trained professional, check out www.xtremelashes.com.
About Xtreme Lashes LLC:
Xtreme Lashes LLC is a provider of premium quality eyelash extension kits, accessories and high quality hands-on training workshops. The company is headquartered in Houston, Texas, and provides products and training throughout the USA and internationally.
For more information, visit www.xtremelashes.com to find a certified technician near you.
Media Contact:
Aline A. Paiva
281-907-0689 ext. 271
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UNLEASH YOUR INNER GODDESS WITH XTREME LASHES®
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Houston, TX (August 18, 2006) - Every heroine or femme fatale has a secret weapon. Often, it’s in the intensity of her stare, a wink of her eye or the flutter of her lashes. The eyes are the strongest component of nonverbal communication, so it’s important that yours express your powerful inner vixen. No matter what liner or shadow you wear, it’s your lashes that draw the most attention. The longer and more voluminous they are, the better. That’s why many women are choosing to accentuate their eyes with Xtreme Lashes® lash extensions.
Their natural look and feel has already made Xtreme Lashes® Eyelash Extensions popular among celebrities like Angela Bassett, Daryl Hannah and many others. Applied by certified, trained professionals during salon services, they are perfect for special events and for everyday wear. You can swim, shower, and participate in all your normal activities while wearing them because they are applied using the waterproof Xtreme Lashes® HP-3 High Performance Bonding Agent. Plus, they last the length of your eyelashes’ natural growth cycle, which can be up to two months.
Now that beauty experts all over the country are learning and becoming certified in their application and maintenance, Xtreme Lashes® are accessible to women everywhere. As a result, they are quickly becoming a necessity for women who want the latest in luxury beauty.
You’re already gorgeous, but it’s time to take your beauty to the next level with Xtreme Lashes® lash extensions.
Price: $250- $600 (depending on location and length/ thickness of lashes)
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For more information, visit www.xtremelashes.com to find a certified technician near you.
Media Contact:
Cyndi Lott
Xtreme Lashes LLC
1.877.244.5274 x233
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SEMI PERMANENT EYELASH EXTENSIONS SWEEP UP U.S.
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12.2005
A new fashion statement, which began in Asia, is now sweeping America: semi-permanent eyelash extensions.
(PRWEB via PR Web Direct) -- A new fashion trend is growing in the U.S., semi-permanent eyelash extensions. Wearers can have long, beautiful, yet natural looking eyelashes 24 hours a day, seven days a week without the hassles of mascara. Eyelash extensions are being worn by A-list stars like Jennifer Lopez, Nicole Kidman, Star Jones, Paris Hilton, Gwen Stefani, Lucy Liu, Naomi Campbell and Liz Hurley.
Experts at Xtreme Lashes®, www.xtremelashes.com, a provider of premium quality eyelash extension kits and accessories, explain that unlike the old fake eyelash strips which were applied to the eyelid, the new semi-permanent eyelash extensions are applied directly to the individual eyelashes. Eyelash extensions have a natural look and feel. They provide length and thickness to a person’s natural eyelashes.
“Clients report that they just feel more beautiful when wearing eyelash extensions,” advises Jo Mousselli, RN, President of Xtreme Lashes®. “The lash extensions feel weightless and provide a beautiful, lush appearance.
Eyelash extensions are considered “semi-permanent,” as they can remain in place for the natural cycle of the eyelash itself. A person’s natural eyelash typically falls out every 60 to 90 days and is naturally replaced with the growth of a new eyelash. Because of this natural cycle, it is usually necessary to get touch-ups to fill in every two to four weeks.
The application of a full set of eyelash extensions typically takes between one and three hours, depending on the skill level of the technician and how many extensions are desired. The application procedure is painless. Clients recline comfortably with their eyes closed during the entire procedure. Most clients go to sleep during the procedure.
The eyelash extensions are water resistant. Wearers may swim, exercise and shower worry free. Eyelash extensions do not require a lifestyle change for active people.
Xtreme Lashes®, www.xtremelashes.com, not only is a provider of premium quality eyelash extension kits and accessories, but provides high quality hands-on training workshops in cities throughout the USA. “Eyelash extensions should only be applied by trained professionals in the beauty or medical industries,” advises Ms. Mousselli. “If you want to have eyelash extensions applied to you, please look for an experienced technician who uses only high-end products and who has completed a certification workshop.”
The cost of an application varies throughout the country, but usually is between $200 and $600. Touch-ups are usually done for a fraction of this, depending on how many lash extensions need to be added. Eyelash extensions are great for special occasions or for everyday wear.
For additional information about eyelash extensions or Xtreme Lashes LLC, contact Jo Mousselli or visit www.xtremelashes.com.
About Xtreme Lashes LLC:
Xtreme Lashes LLC is a provider of premium quality eyelash extension kits, accessories and high quality hands-on training workshops. The company is headquartered in Houston, Texas, and provides products and training throughout the USA and internationally.
Media Contact:
Aline A. Paiva
281-907-0689 ext. 271
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